
Yesterday was April Fool's Day, and let me tell, if no picnic if you write news about something as based on hearsay and industry rumour as music is.
Last Thursday, March 25, Toronto hardcore experimentalists Fucked Up wrote a stirring essay about the relationship between SXSW and bands, and how the music industry is spending more on product placement than on artists themselves. The whole essay is here on the band's "Looking for Gold" blog, and it's definitely worth a read.
In it, the band trashed their SXSW showcase sponsor Thriller Energy Drinks, calling their product "vile" and finishing by stating, “we can say with force that Thriller Energy Drinks is a bullshit company and we won't be working with them ever again.”
So yesterday, when the band announced they were being sued by the Drink company, it seemed to make sense. Hell, even the Village Voice was corroborating, and their label, Matador, posted the fucking legal document, or so it seemed.
Then, after getting both NME and Exclaim! to report it and best of all, Muchmusic to put it on television, the band posted this, the important part of which you can read below:
"Hey, so the whole lawsuit thing was real. I mean fake. It was fake. No one is suing us. It was a really elaborate April Fool's joke we thought up like maybe 48 hours ago. Thanks to Bob Shedd for helping us find a place to host the website, and Aaron Campbell for doing all the programming. Thanks to the Village Voice for being cool and basically becoming out blog-bff over the last few days. Special thanks to Much Music for putting us on TV to talk about it and all the blogs and news websites (you know who you are) who fell for it. Also thanks to the almost 400 people who signed up to the facebook group to support us and the people that wrote complaints to Thriller."
Then the band claims that the whole thing, including the initial SXSW post, was just marketing for their own flavours of Thriller energy drinks, which they obviously made up in the first place. Fucker! Look at all their stupid products here, which, if people had bothered to shop, would have exposed the prank.
Then, after writing up this prank news, I also wasted half an hour writing that at an Aberdeen, Washington garage sale, demo tapes were found of Kurt Cobain performing when he was just 9 years old. I realized the news was fake and stopped writing when I got to the part about the 9 year old penning a song with the title "Nixon Must Die (Or Resign)."
So, good job to all you amusing bastards out there who grabbed people's attention and got them worked up about stuff that never happened. There's a pretty solid list of them here.

